State of the art analysis of cultural nudges to pro-environmental behaviour

Deliverable 1.1.1, titled “State of the Art Analysis of Cultural Nudges to Pro-Environmental Behaviour,” offers a comprehensive systematic review of nudging interventions aimed at encouraging behaviors that can help combat climate change, particularly in the Mediterranean region and Europe. The findings from this systematic review analysis, provides key insights into the effectiveness of different strategies and policies and feeding the methodological framework for the NUDGES pilots. Nudging, a concept rooted in behavioral economics, leverages cognitive biases and decision-making heuristics to guide individuals toward choices that are beneficial for both themselves and society, without restricting their freedom of choice. The review highlights the most effective nudging strategies, underscores the influence of cultural factors on the success of interventions, and integrates insights from various geographical and cultural contexts throughout the European Union (EU).

Open

Project: NUDGES

Mission Green Living Areas

Keywords: Climate adaptation, Climate mitigation, Community engagement, Climate change

Partners: Aristotle University of Thessaloniki-AUTH

Issues addressed

The primary objective of this review is to analyse and summarise existing literature on the effectiveness of nudging interventions in promoting sustainable behaviors related to climate change mitigation. This includes examining how different types of nudges-such as default options, social norm nudges, and reminder nudges-impact behavioral outcomes across various cultural contexts within the EU. A key component of the review is the exploration of cultural factors that influence the effectiveness of these interventions, particularly in Mediterranean countries where community values and social norms play a significant role in decision-making.

Added value of the result

It is basically learning material to get the knowledge about the nudging as tool for influencing pro-environmental behaviours and mitigating the effects of climate change. It is first knowledge how nudging can provide a scalable solution for encouraging sustainable behaviour at both individual and societal levels. You need this knowledge to successfully run different nudging tools/solutions.

Transferability potential

The two main assets of the document aren-tallowing for a comprehensive understanding of the effectiveness of nudging interventions aimed at climate change mitigation.n-tA systematic review because it enables the integration of findings across multiple studies, providing a robust synthesis of evidence.n

Contribution to SDGs

SDG 11 - Sustainable cities and communities, SDG 12 - Responsible consumption and production, SDG 13 - Climate action, SDG 3 - Good health and well-being

Contribution to the Strategies and EU Policies

EU Adaptation Strategy