Action research methodology and operational protocols
NUDGES Methodology Blueprint focuses on outlining a comprehensive approach to applying behavioural nudges and cultural interventions. This blueprint acts as a roadmap for designing and implementing strategies that encourage individuals and communities to adopt more sustainable practices, specifically targeting climate action. The core concept revolves around the application of nudges, a term originating from the work of Richard Thaler and Cass Sunstein (2008), which refers to subtle, non-coercive adjustments to the environment that influence behaviour in predictable ways without limiting freedom of choice.
Project
NUDGES 
Mission
Green Living Areas
Production year
2024
Type of result
Methodology
Target audience
Education, Training Center and School, General public, Higher education and research organisation, Interest groups incl. NGOs, Local public authority, National public authority, Regional public authority
Covered areas
Coastal area, Island, Marine area, Mountain area, Rural area, Urban area
Keywords
Climate change adaptation, Climate change mitigation, Climate change and biodiversity, Innovation capacity and awareness-raising
Partners
University G. d'Annunzio of Chieti and Pescara - Department of Neuroscience, Imaging and Clinical Studies
Issues addressed
The NUDGES Methodology Blueprint presents a comprehensive framework for leveraging behavioral nudges and cultural interventions to promote climate-friendly actions across the Euro-Mediterranean region. By focusing on sensory experiences and culturally relevant practices, the project aims to drive sustainable behavioural changes that are both impactful and long-lasting.
Added value of the result
A step-by-step methodology is provided for the implementation, monitoring, and evaluation of pilot interventions. It details how participants should be selected, how interventions should be structured (nudges versus cultural interventions), and how behavioural changes should be assessed through pre- and post-intervention surveys.nGovernments and stakeholders are provided with actionable strategies, tools, and resources for implementing climate nudges. The methodology emphasises the importance of ethical data management. nThe NUDGES blueprint offers a novel, culturally sensitive approach to climate action, underlining the potential of behavioural nudges to support the EU climate goals.
Transferability potential
The transfer potential is particularly high, since it provides a step-by-step methodology for pilot implementation, monitoring, and evaluation, and description of the pilot interventions.
Contribution to SDGs
SDG 11 - Sustainable cities and communities, SDG 12 - Responsible consumption and production, SDG 13 - Climate action, SDG 3 - Good health and well-being
Contribution to the Strategies and EU Policies
EU Adaptation Strategy
