Joint catalogue of Med GIAHS sustainable agricultural tourism.

This catalogue is the collection of the catalogues produced in the territories and lists the establishments witht the preservation of GIAHS sites values. It will be available on the territories' websites together with the territory's own catalogue. Responsible CAPADR.

Open

Project MED-GIAHS

Mission Sustainable Tourism

Production year 2025

Type of result Communication material

Target audience Business Support Organisation, Education, Training Center and School, Enterprise, except SME, General public, Higher education and research organisation, Interest groups incl. NGOs, International organisation, Local public authority, National public authority, Regional public authority, Sectoral agency, SME

Covered areas Rural area

Keywords Agri-food systems, Environmental and sustainability policy engagement, Agriculture and fisheries and forestry, Cultural heritage and arts, Eu tourism transition pathway

Partners Regional Ministry of agriculture, fisheries, water and rural development of Andalusia (CAPADR)

Issues addressed

The deliverable addresses the difficulty of converting agricultural heritage assets into clear, structured and marketable tourism products capable of generating value for local communities. GIAHS territories hold rich landscapes, traditional food systems, ancestral knowledge and living rural cultures, yet without well-designed tourism products these values remain hard to communicate and commercialise sustainably. Heritage potential alone does not translate into visitor-ready offers or economic returns for local actors. The catalogue responds to this structural gap by presenting concrete experiences that connect visitors directly to these territories while supporting heritage preservation.

Added value of the result

No comparable document currently aggregates sustainable tourism experiences from multiple GIAHS sites across the Mediterranean under a single coherent framework. While individual sites publish their own offers, these remain scattered and incomparable. The catalogue introduces a standardised, replicable format combining heritage interpretation, practical logistics, itineraries, seasonality, accessibility and booking contacts in one navigable tool. This gives it communication value for visitors and methodological value for territories seeking to develop similar heritage-based products, going well beyond what fragmented, site-level publications can offer.

Transferability potential

The catalogue has strong transferability potential because its standardised experience-sheet structure can be adopted by any GIAHS or rural heritage territory seeking to package and communicate tourism experiences professionally and comparably. The classification system and consistent format require no structural adaptation for new partners. Successful implementation depends on the availability of local heritage assets, the mobilisation of producers, guides, operators, and institutions capable of designing quality visitor offers, and effective stakeholder coordination. Maintaining authenticity, sustainability, and accuracy of information over time is essential to preserve its impact.

Contribution to SDGs

SDG 11 - Sustainable cities and communities, SDG 15 - Life on land, SDG 8 - Decent work and economic growth

Contribution to the Strategies and EU Policies

EU Biodiversity Strategy, Renewed partnership with the Southern Neighbourhood, EU Tourism Transition Pathway